In partnership with the Julian Alps, the STB launched a limited edition of new NFT tokens at WTM London. As a unique digital souvenir, they were given to journalists who attended the press conference at the Slovenian stand. The NFT token is also a ticket to the one-off event, The Ultimate Sensory Adventure in the Julian Alps, which will take place in Slovenia next May and give guests an authentic experience of nature. The STB uses the achievements of advanced technology as an innovative way to promote Slovenian tourism, while at the same time, in line with its sustainability orientation, drawing attention to the issue of endangered flora and fauna species such as the Alpine mynah and the wild cock.

The survey conducted among the leading decision makers in the travel industry at WTM London unveils Slovenia as one of the top ten most sustainable and responsible destinations in the world.

The launch of the NFT tokens and the presentation of The Ultimate Sensory Adventure in the Julian Alps took place today at WTM London in the Julian Alps corner, designed as a living room with the slogan Our Home. Our Values. Welcome. The place reflects the belief that destinations should offer their guests a sense of homeliness and comfort, the same as in their own living room. At the same time, it reminds tourists that they should show respect and consideration for both the environment they visit and the people who live there. The uniqueness of the travel experience can only be found in responsible, respectful, inclusive, sustainable nature-based tourism, which can create greater value for all.

 

By STB. Read the complete article HERE