Meet Ddr. Milan Krajnc, the author of numerous professional and scientific articles and books in the field of management, family entrepreneurship, personal growth and the psychology of relationships.
As mentioned in the introduction, you are a man of vast knowledge. How would you present yourself?
Even in elementary school I kind of felt that writing was going to be a big part of my life, not because I was good at writing papers, to be honest I hated them and did not get high grades at all because someone told me what to write about. That’s why I started writing songs at the age of 10. I was able to express many of my inner struggles, and how I felt which there were many. There was alcohol in the family and as a result mental and physical violence, so writing was my solution. I created my world and at the same time protected my primary feelings and got to know my inner self very well.
I was just dealing with feelings all the time. Looking back today, I can say that writing saved my life. I mean, it definitely helped me not imitate the person around me and embark on the path of alcoholism.
Later, during my studies, I realized that by writing I manage to clean up my psychological garbage, and this helped me to be always clean internally. From that, I later developed my scientific and professional methods of cleaning the “head”.
Namely, by writing something at the end of every day, I basically washed my subconscious and, as a result, 428 books have been published during 37 years. Writing is kind of a side thing of mine. I primarily deal with crisis management. I solve various crises that arise due to different personalities in a company or the company itself.
You were nominated for the prestigious Nobel Prize in Economics. Would you maybe like to single out any of the other areas in which you act?
It may seem that I am dealing with several things, but in fact, the problem is that our society is divided and my mission is to combine it into one story, like nature itself is. Primarily, I could say that I am a physicist and a technician as I was primarily trained and that is how I think; I always look for solutions for everything in nature. If I have to define myself professionally, I could say that mainly I am an entrepreneur-consultant, then a university professor, a scientist, a researcher, and a writer. Otherwise, I’m just a person who is always looking for inner peace.
You are a defender of the laws of nature. Where or how the natural approach reflects in your work?
This was also one of the reasons why I was nominated for the Nobel Prize in Economics for the second time. In fact, I very quickly notice in business that most of it are caused by psychological garbage, that is, disturbances in thinking. Which causes blind spots so that we don’t see the mistakes we repeat, complications, irrational decision-making etc. As physicist, I can say that nature does not complicate nor manipulate, but rather greatly simplifies. Slowly I started transferring solutions from nature into the business process, and above all from the flow of energy and water in nature, I was able to create a model of communication that, at the same time, cleans the psychological garbage. So I can say that I created a completely natural process and thereby helped to clean nature. Namely, all garbage is created in our heads firstly and later is transferred to nature through the work process.
The world is changing and so are we. What kind of entrepreneurs does today’s business environment require?
Especially those who do things based on their feelings. They have no sense of subordination, but rather follow their vision – with an upright posture and a clear mind.
Can nature be of any help in this process?
Absolutely. If we look from the back to the front. There is no profit in nature because we cannot increase something finite. If we look at a forest as is a small company, we can see that the forest has an annual increase of 3% – 8%; it means it has cleaned itself by that amount and this would be a natural profit.
Therefore, the company profit should be based on available internal reserves. By simplifying, as if a water would run in the company. The water represents communication. As long as the water flows in a natural rhythm, it is clear and drinkable, and also everything in the company will happen in a natural rhythm. It means the employees have enough information for working in a smooth way.
If there is too much water, everything is carried away healthy. Therefore, it is not recommended to discuss too many personal things in the company. But if there is not enough water, scum is formed, which reflects in bad smell and bad taste. Insufficient information for employees means uncertainty, depression, and manipulation. That’s as many natural processes as possible in the company would mean a healthy society. Of course, entrepreneurs should not forget to spend the as much as possible time in the nature.
Different types of crises are a part of our lives, both business and private. In companies, a dynamic model of management is the key to success according to you. Why?
In nature, crises do not exist. Crises are just a part of the process. If we accept natural processes as something normal, then we can also all these so-called crises. For example, storms, earthquakes, etc. are something natural and happen when something is out of balance. We can see that from nature we can learn how to act if we don’t want to have crises – we have to take care of the balance in all areas of our life.
This is the main thing that we can learn from nature, and if we master it, then we are always ready for anything. I justify this premise in Natural Psychotherapy, where I compared psychological processes with natural processes. I called it »Sirius Personal Transformation«, which is the first step to establishing a Dynamic Leadership Model. It means, first we must be stable and have ourselves under control to be able to do anything else.
Can this model also be used to overcome crises in personal life?
By all means, because the crises are created by ourselves. Everything begins and ends in our heads. All economic crises are caused by excessive expectations. Otherwise, there are no economic crisis at all.
Is it true that family businesses are specific and that their dynamics are different from non-family businesses? What is their main speciality in your opinion? Do you see any advantages in them?
Today, family businesses are the foundation of economic policy in the developed world. Above all, it is important to understand that families live in this role 24/7 and have an immense responsibility. Even though employees are told to forget about company matters when they turn off the computer or put down their tools, so that they would be mentally rested the next day, entrepreneurs can hardly do the same. Nevertheless, they are also not protected, one mistake can destroy the past and future work of various generations. Therefore, I believe family businesses should have a completely different status. Above all, higher respect.
There are no borders for global business these days. But the correct business model is necessary. Can you help business people to choose the right one?
Yes, I mainly help them with their way of thinking and knowledge of the business culture and way of thinking in different countries, as well as with connecting with different business partners, as I am relatively well-established with some companies.
SLO Global connects entrepreneurs and companies with Slovenian roots from all over the world. What advice would you give them?
Whoever can contact me in the time of a personal crisis or when searching for the answer to various personal or professional questions.
Get in contact with Ddr. Krajnc through his official webpage, e-mail, WhatsApp or LinkedIn ➡️
Website: milankrajnc.com
E-mail: ddr@milankrajnc.mc
WhatsApp: +386 70 550344
LinkedIn: Milan Krajnc
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