SPIRIT Slovenia and the Slovenian Tourist Organization (STO) will organize a series of promotional presentations of Slovenia as an economic and tourist destination on the American market in March and April in partnership with several Slovenian institutions and the Dallas Mavericks Club, where Slovenian basketball ace Luka Dončić plays. Promotional activities, which STO and SPIRIT Slovenia started in 2020, will continue on Saturday, March 5, 2022, at the NBA match under the slogan I FEEL SLOVENIA night.

Due to the exceptionality of our young sports ace, the Dallas Mavericks basketball club has prepared a special promotional offer for Slovenia in 2020. Thus, several Slovenian institutions (SPIRIT Slovenia, Slovenian Tourist Board, Ministry of Economic Development and Technology, Ministry of Foreign Affairs, UKOM and Tourism Ljubljana) in 2020 entered into a partnership with Dallas Mavericks to strengthen and increase the visibility of Slovenia and national I feel Slovenia brand and to present the country, its uniqueness, niche, economic, investment and tourist opportunities.

The presentation of Slovenia as a tourist and economic destination will take place at the I FEEL SLOVENIA night game on Saturday, March 5, 2022, at the American Airlines Center Hall in Dallas. The match Dallas Mavericks vs. Sacramento Kings of California will be broadcast on TV stations in the states of Texas and California at 4 p.m. (11 p.m. CET). Numerous promotional activities will be carried out on and during the match – highlighting the “I FEEL SLOVENIA ” brand when announcing the match and in a way that the event will be communicated through all Dallas Mavericks channels as “I FEEL SLOVENIA night”. The brand “I FEEL SLOVENIA ” will be displayed on LED screens on the construction of the basketball hoop and on LED screens next to the court on the match.

SPIRIT Slovenia will present Slovenia as an economic and tourist destination in partnership with Tourism Ljubljana and the WTO at a promotional exhibition space in the American Airlines Arena, where WTO informants will bring the beauties of Slovenia closer to the interested public at the conference on April 8, 2022, in Dallas.

By Spirit Slovenia. The complete article in Slovene is available here.