In the last edition of this year’s virtual meetings of Slovenian Businesswomen Around the Globe (and from Slovenia), we hosted a Slovenian businesswoman Nuša Pavilnjek Slavinec, MSc, director of the company ROTO Group from Slovenia, run for three generations of Pavlinjek family.
Besides marketing and sales, Nuša is also involved in the strategic projects’ planning and management as the group grows naturally and acquires other companies and brands. Nuša emphasized the company’s future projects, innovating sustainability modes in the plastics industry. The ROTO Group employs over 450 people and had revenues of 40 million EUR in 2017. It exports over 70% of its products to 52 markets around the world. Run by the Pavlinjek family, the company has built a global reputation due to the quality of its products. It manufactures over 4,000 different products. Its international expansion, consistent growth, innovation and commitment to family business values have positioned us as the first Slovenian company to receive the EY Family Business Excellence Award. ROTO is one of the market leaders in its industry. She has been responsible for many innovations in plastic moulding technology over the past 45 years and works closely with universities, institutes and associations to provide innovations in the plastics industry. The company’s main product segments are products for agriculture, ecology, gardening and sports. Using plastic compounds and the latest production technologies, ROTO also manufactures high-performance kayaks, canoes and boats. The company will recycle the old plastic and make new garden products from this material. ROTO strives for a clean, durable product that can be recycled and reused in the future.
More about ROTO Group you can check at the official website.

During the meeting, a special guest who is also a member of SLOBRAZ, joined a presentation. Ms Gabriela Slavec, the Slovenian-Brazilian balloonist who became European champion by winning the gold medal at the 1st FAI European Women’s Championship in Alytus, Lithuania in 2010. Another ballooning championship will be organized by Nuša’s family company ROTO Group in September 2022. Gabriela told us a little about her experiences with flying a balloon and her preparations for the championship. Gabriela is a Slovenian descendent born in Brazil. Now, she is also a part of a family business: with her husband they have a production of beer in Brazil, using Slovenian hops. This year, they brewed buckwheat beer as a special edition due to Slovenia’s 30th anniversary of independence and sold it in SLOBRAZ’s Christmas basket to the Slovenian community in Brazil.