The guest in this session of the program »Slovenian Businesswomen Around the Globe« was Ms Petra Bračko Mitchell, a descendant of a Slovene, a President and CEO of Catalyst Connection and also an Honorary Consul of the Republic of Slovenian in Pittsburgh, USA.
Ms Mitchell is working as an advocate for smallholders and her actions are aimed at raising awareness, educating, providing services and creating strategies for clients. She also helps smallholders to expand their businesses on the global level and, ultimately, create and maintain jobs. Ms Mithcell highlighted the importance of women working in the industry. However, the need to involve more women in production, where many jobs are available and where producers are facing a labour crisis.